Hi, we're Go flight!
We're a team of designers and programmers developing products for select clients and creating applications focused on user experience.
We also operate the blog t-minus,
which focuses on our philosophy about product design
and excellence in software development.
The Exmocare Brand
When Exmocare first came to us, we were nervous about them becoming another "red circle brand." We worked hard to give them a caring visual identity emphasized by lively colors and a playfully-drawn style.
The BT2 Control Panel Software
The BT2 Control Panel provides a window into the BT2 System, which monitors a person's physiological and emotional condition via a wireless BT2 watch.
The BT2 Watch
Everything in the BT2 watch, including several patent-pending design elements, from the circuit board to the materials, body shape, and LEDs, was designed by Go flight!.
The Exmocare System
Go flight! constructed a top-to-bottom system architecture for Exmocare which included not only custom hardware and firmware, but software with the ability to interface with PCs, Smart Phones, and PDAs.
The Exmocare Web Application
Exmocare Enterprise helps clients in the field to manage every facet of their organization for hundreds or thousands of Exmocare devices.
The BT2 Prospectus
Go flight!'s prospectus for the freshly-designed Exmocare BT2 showcased its exciting technological and design achievements in an easy-to-process manner.
Poster describing Exmocare's Automotive System
This poster showcases an automotive system developed by Go flight! with Exmocare for a major OEM in Detroit.
Exmocare.com
The Exmocare website combines the strong graphic identity of the Exmocare brand with a simple layout. Large, colorful info-graphics make this high technology much friendlier.
Go flight!'s multi-hundred page documentation wiki for Exmocare
The Exmocare development project produced an enormous amount of code. All told, Go flight! specified and implemented twenty-two (22!) distinct pieces of software and firmware which all meshed together seamlessly to form the Exmocare system.
Start from the user; work backwards.
The number one goal of any product, whether it's a watch or a web application, is for people to love it from the first moment they first see it.
There are many components to this: ease-of-use, voice, perceived stability, customer service, and visual beauty. All these things together are called "user experience" and need to be considered as an integrated whole, because that's how they're seen by your customer.
No one says, "I can't get through to customer service, but I do love this user interface." People do not attempt to justify your product's failures. They say, "This sucks."
We can help you eliminate the suck.
Waitin' for a superman.
Sure, it's possible a superman is out there, doing the work of whole teams, departments, even companies. But we don't know any.
With specialists in everything, a long working history, nearly psychic communication, and a proven process, we can provide you our entire team for what you would normally spend on one person.
Each area of your project will be dealt with by someone with deep expertise, and since the work is distributed, it can be done faster, with superman-or-better quality.
Money isn't everything.
We've consulted for large OEM auto-makers, worked missions with NASA, created custom circuits, taken equity in promising startups, and built websites for free. We do this because we love to help people get the best solution possible.
Go flight! is not currently taking calls. Thanks for your interest.