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Not to give any more attention to the pretty girl at the party (and since Nick was relatively complementary to them yesterday), but what were they thinking? Every single developer I know is mystified by Apple’s lack of an API for the iPhone. As gorgeous as it is, even at the lower price point, I won’t consider buying one – at least until I see the Google phone, which won’t be half as pretty, but will surely have an easy-to-implement API.

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For my inaugural post, I'd like to talk about the significance of something which I feel was overlooked in last week's announcement of the new iPods-- the completion of the switch from Apple's signature double-shot plastic to aluminum cases.

Why do I blog this?

At Go flight!, I specialize in the parts of our projects that people are most likely to see: graphics, product housing, packaging, etc. As a designer, at a minimum, I can be expected to fulfill the functional requirements of a product and make it look good, but I submit that a well-designed surface can deliver much more.

To illustrate this, I'd like to talk you through what Apple has done with their new product housing, to illustrate how a change in material addresses not only how their product looks, but a range of other design issues, as well.

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